Location: India / Remote or Hybrid
Department: Marketing
Employment Type: Full-time
Reports to: Marketing Manager
Experience: 6-8 years
Role Type: Senior individual contributor
About OptimizeGEO
OptimizeGEO.ai is an AI Discovery Growth Platform helping brands understand, improve and grow how they appear in AI-powered answers. We help enterprise brands measure whether they are being mentioned, cited and recommended across platforms such as ChatGPT, Gemini, Perplexity, Google AI and Claude - and identify the actions needed to improve their visibility and influence.
Our work brings together GEO strategy, content intelligence, source and citation analysis, brand accuracy, prompt performance and measurable business impact. We work with marketing teams that want to move beyond monitoring and actively shape how their brands are represented in AI-led discovery.
Role Overview
As the Senior Growth Marketing Specialist, you will turn OptimizeGEO's GTM priorities and positioning into integrated campaigns that reach the right audiences and generate measurable results. This is a hands-on role for someone who can move confidently between content, paid demand generation, campaign execution, analytics and cross-functional coordination.
You will work closely with the Marketing Manager to plan and run campaigns across priority markets and verticals, including CPG, retail, BFSI and healthcare. You will own execution from brief to outcome — shaping the campaign plan, creating and reviewing assets, launching paid activity, coordinating internal and external contributors, and improving performance using data.
What Success Looks Like in the First 12 Months
Success will be measured by the quality and consistency of execution, the strength of the demand engine, and marketing's visible contribution to qualified leads, meetings, opportunities and pipeline. The goal is to create a repeatable campaign system that combines strong content with disciplined distribution, tracking and optimisation.
- Build and run a consistent calendar of integrated campaigns across priority audiences and verticals.
- Generate qualified demand and improve conversion from campaign engagement to relevant sales conversations.
- Establish reliable campaign tracking and reporting across paid media, content, email, events and CRM data.
- Raise the quality and commercial relevance of campaign content while reducing avoidable revision cycles.
- Create repeatable workflows that help Marketing, Sales, design, video and external partners execute with greater speed and clarity.
Key Responsibilities
Growth Strategy and Integrated Campaigns
- Translate the GTM playbook and quarterly marketing priorities into executable campaigns with clear audiences, offers, channels, owners, timelines, budgets and success measures.
- Connect research, founder content, customer evidence, events, PR, email, social and paid media into coherent campaigns rather than isolated activities.
- Own the campaign workflow from brief and asset plan through launch, distribution, lead handover, optimisation and final reporting.
- Partner closely with Sales on target accounts, lead follow-up, campaign feedback and pipeline reporting.
Content and Editorial Quality
- Write and edit high-quality content across landing pages, campaign assets, emails, founder posts, case studies, reports, event content and sales enablement materials.
- Turn calls, briefs, product inputs and research into clear, structured drafts that do not require extensive rewriting.
- Adapt OptimizeGEO's agreed positioning and messaging for different audiences, verticals, channels and stages of the buyer journey.
- Create strong briefs and review output from writers, junior marketers, designers and freelancers for clarity, depth, accuracy and commercial relevance.
Digital Demand Generation and Performance Marketing
- Plan, launch and optimise paid campaigns across LinkedIn, Google and relevant retargeting channels.
- Build audiences, campaign structures, offers, ad copy, creative briefs, landing pages, forms and nurture journeys.
- Work hands-on inside advertising platforms and coordinate agencies or specialists only where additional support is needed.
- Monitor budgets and performance, identify problems early and optimise audiences, bids, creative, messaging and conversion paths.
- Run structured tests and document what worked, what did not and what should change in the next campaign cycle.
Measurement and Commercial Impact
- Define the measurement plan before each campaign launches, including funnel stages, conversion goals and reporting cadence.
- Maintain consistent campaign naming, UTMs, tracking links, lead-source data and dashboard hygiene.
- Use advertising-platform, website analytics and CRM data to connect marketing activity with leads, meetings, opportunities and pipeline.
- Build weekly and monthly reporting that explains performance, insights, corrective actions and next steps — not only activity counts.
Execution Ownership and Coordination
- Operate as the execution partner to the Marketing Manager and independently move agreed work from brief to completion.
- Coordinate content, design, video, junior marketing, Sales, freelancers and agencies to keep deliverables on time and on brief.
- Create practical workflows, checklists and review processes that reduce missed details and unnecessary revision cycles.
- Raise risks, dependencies or unclear inputs early and balance speed with rigour.
What We Are Looking For
Experience
- 6-8 years of hands-on experience across B2B growth marketing, content marketing, digital demand generation and integrated campaign execution.
- Evidence of personally executing campaigns end to end rather than only coordinating agencies or specialist teams.
- Hands-on experience running and optimising LinkedIn Ads and Google Ads, including audiences, budgets, creative testing and conversion improvement.
- Experience working in a fast-moving B2B SaaS, MarTech, analytics, search or enterprise software environment.
Growth and Content Capabilities
- Exceptional writing and editing skills, with the ability to create commercially strong content from complex inputs.
- Ability to apply an existing positioning framework without needing to own company-level positioning strategy.
- Strong campaign judgment across audience, offer, message, creative, channel and conversion path.
- Ability to review the work of writers and junior marketers and provide specific, constructive feedback.
Measurement and Commercial Thinking
- Working knowledge of GA4, CRM reporting, UTMs, attribution and funnel metrics such as CPL, lead quality, meetings, opportunities and pipeline.
- Ability to interpret performance data, identify the real constraint and translate insights into clear next actions.
- Understanding of B2B sales cycles and the relationship between marketing activity, lead quality and revenue outcomes.
Core Competencies
- Strong communicator: Clear, credible and commercially sharp across written and verbal communication.
- Hands-on operator: Comfortable moving from strategy to execution without waiting for constant follow-up.
- Structured owner: Able to manage stakeholders, timelines and several parallel deliverables with reliable follow-through.
- Growth-minded: Curious, analytical and disciplined about testing, learning and improving performance.
- Collaborative partner: Works effectively with Sales, content, design, video, product and external specialists.
Nice to Have
- Experience with AI, GEO, SEO, search, MarTech or analytics products.
- Exposure to account-based marketing, enterprise sales cycles and India-US GTM motions.
- Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
- Experience turning product, customer or market data into credible reports, case studies and campaigns.
Why OptimizeGEO
AI is changing how people discover, evaluate and choose brands. At OptimizeGEO, you will help build the marketing engine for a category that is still taking shape — translating a complex market shift into campaigns that create understanding, demand and measurable commercial outcomes.
What We Offer
- A high-ownership role with direct exposure to company leadership and enterprise customers.
- The opportunity to shape repeatable growth programs in a fast-emerging category.
- A collaborative environment spanning marketing, sales, customer success and product.
- Competitive compensation and meaningful room to grow with the company.
Equal Opportunity
OptimizeGEO is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
How to Apply
To fast-track your application, fill out the application form.
Or send your CV and a short note on why this role interests you to hr@optimizegeo.ai, Hiral@optimizegeo.ai.
Subject line: Application - Senior Growth Marketing Specialist (OptimizeGEO.ai) - <Your Name>