Free report · India festive 2026
Before the shopper opens an app
What ChatGPT recommends to Indian shoppers during festive planning, and what it means for D2C brands.
230
Brands recommended
349
Stores listed
9
Categories
10
Pages
Get the report
Free to download.
Built from ChatGPT shopping answers in India.
How we ran it
From shopper question to festive shortlist in 4 steps
We asked ChatGPT the questions Indian shoppers ask before Navratri and Diwali, and measured who it recommends.
01
Ask shopping questions
Real style shopping questions across 9 categories, asked in India.
02
Record every answer
The products, brands and stores ChatGPT names in each reply.
03
Label the cues
Festive, gifting and Gen Z, counted only when the question says so.
04
Compare with plain questions
The same categories without a festival, so the festive effect is clear.
A first look
Shoppers ask AI first. The answer is a short list.
Three numbers from the report. The stores, brands and categories behind them are inside.
82%
of festive shopping questions get product recommendations, against 75% without a festival.
3 in 4
answers point shoppers to a marketplace such as Amazon, Myntra or Flipkart.
31%
of festive brand recommendations go to digital first brands, and in skin care and jewellery they lead.
What is inside
Seven short chapters, one clear plan
01
The festive effect on AI answers
How a festival changes what ChatGPT recommends.
02
Where AI sends shoppers
The stores and apps ChatGPT names most.
03
Who wins the shortlist
Leading brands by category, and where challengers beat established names.
04
Gifting vs self gifting
How a gift question and a treat yourself question get different answers.
05
Gen Z shopping trends
What younger shoppers are shown, and who shapes it.
06
A festive checklist for D2C teams
Seven checks to run before Diwali.
07
See your own shelf
How to find out where your brand shows up.
Get all seven chapters in one free PDF.
Get the reportWho it is for
Teams planning the festive season for a D2C brand
Founders and heads of D2C
See where ChatGPT sends your category before you set festive priorities.
Ecommerce and growth teams
Know which stores and apps get named most, and what to fix on them.
Marketing and brand teams
Plan gift and self gifting campaigns around how AI answers each one.
Free download
Get the India Festive Shopping Report
Add your details and unlock the report.
About OptimizeGEO
Helping brands get found, recommended and bought in AI answers.
OptimizeGEO shows brands where they stand on ChatGPT, Gemini, Perplexity and other AI engines, and what to do about it. Commerce Intelligence goes down to the product, showing which items AI recommends and which stores it sends shoppers to. Trusted by 100+ brands across 20 countries.